Market assessment
Technology Company – Due DiligenceClient Overview
A major provider of technology solutions was seeking business development opportunities from its portfolio of information technology solutions to help corporations and governments deal with the impacts of climate change in real time. To move effectively into the market, they would ultimately have to pull the trigger on nearly $100 million in initial investments. Before launching, they wanted due diligence provided on all potential partners as well as technology foresight that would reveal the next 3-5 years of their business.
They chose Competitive Futures to provide a mix of competitive intelligence and strategic foresight.
Deliverables
Competitive Futures delivered detailed profiles on every relevant partner and competitor that was positioned to enter the market.
“Thank goodness Competitive Futures had the guts to tell us some hard truths about the product line in which we were about to invest $50-100 million. Much of what they reported came as a shock, but their commitment to detail kept us from making a major blunder.” VP Business Development
Client Value
This project illustrated exactly why a company should seek impartial, third-party due diligence before investing heavily in a new market. Competitive Futures uncovered significant evidence of fraudulent behavior in key partners in the new initiative. Moreover, we discovered that the client had likely over-estimated the new market by a factor of ten.Our detailed, unflinching due diligence was a disappointment for a team ready for an exciting new success, but it likely saved the company from a loss of $50-100 million.