US advertising spend

Where the US advertising dollars get spent

Eric Garland DataLab

You wonder which media get those US advertising bucks. To follow the hip trends, one would think that the new hotness is media is all online. What’s hot, what attracts the cash? It’s nü-media, right?

Wrong. Check the chart.

Television is still king.

Is disruption underway? Sure.

But TV still runs the world.