Facebook monthly active users

Monthly active users at Facebook

Eric Garland DataLab

Facebook, now implicated in the Russian interference in the 2016 US elections (as well as those of France, the Netherlands, Germany, and others) has achieved such massive power by accruing a base of monthly active users that is the plurality of the human race. Of all grandiose statements, this is not an exaggeration in statistical or metaphorical terms. The tech …

digital advertising spend

Global Digital Advertising Spend 2017

Eric Garland DataLab

As we see the effect Russian intelligence had on the 2016 election by coopting Google, Youtube, Facebook, and other platforms, it’s clear that digital advertising and media in general has taken primacy in terms of influence over global affairs. This chart shows how Google and Facebook essentially are the Internet, as evinced by the money spent to affect its message …