As we see the effect Russian intelligence had on the 2016 election by coopting Google, Youtube, Facebook, and other platforms, it’s clear that digital advertising and media in general has taken primacy in terms of influence over global affairs. This chart shows how Google and Facebook essentially are the Internet, as evinced by the money spent to affect its message …
Where the US advertising dollars get spent
You wonder which media get those US advertising bucks. To follow the hip trends, one would think that the new hotness is media is all online. What’s hot, what attracts the cash? It’s nü-media, right? Wrong. Check the chart. Television is still king. Is disruption underway? Sure. But TV still runs the world.