– Its competitive advantage was shrinking due to R&D by much larger competitors
– Competitors were finally moving from North American to European markets, the company’s revenue driver
– Disruptive technologies in the sector were advancing rapidly
– New markets were opening up with more industrial applications, as opposed to B2C
The company was convening a series of executive retreats with a cross-functional team of experts to deal with what they perceived as a major threat to their existing business model – and perhaps even greater potential on the other side. They engaged Competitive Futures to future-proof their next business model.
“The great value of including Competitive Futures was including a much broader, more open sense to our changes to corporate strategy. Without them, I’m sure we would have had major blindspots.” Technology CEO