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Strategic scenarios
Scenario planning is one of the most common techniques in the modern managerial lexicon - and one of the least understood.
Having produced scenarios for executives for over a decade, let us begin by describing what scenario planning is not:
- A single scenario showing inevitable success of current plans
- Three scenarios showing 1%, 3% and 5% growth
- Split between uniquely positive and uniquely negative outcomes
- A series of dreams made up by individuals based on old assumptions
With this list as a cautionary tale, Competitive Futures will teach you want scenario planning can be, and the technique required so that you can integrate this skillset into your thinking every day.
Our Strategic Scenarios Course will help you enhance your abilities as a manager with the following skills:
- Build robust potential futures based on rigorous trend data
- Identify key uncertainties
- Create compelling narratives that force your colleagues to consider risks and opportunities
- Communicate findings to senior management
- Use scenarios as the basis for wargaming
- Employ digital tools to track the likelihood of strategic disruptive in the years following the exercise
Want to learn more about applying scenarios to your thinking? Read this article about scenarios in action in the pharmaceutical industry as well as the scenario chapter of Eric Garland's book Future, Inc.
Would you like to discuss how to improve your organization's analytical capabilities by training your colleagues in the art and science of scenario building? Just call us at 877.431.6565 or fill out the form below.
Many firms hire Competitive Futures to provide a quick snapshot of the changing marketplace. Since we have been producing research reports on future change for more than a decade, we have research on-demand for many of the megatrends which are affecting the future of all of our clients in various markets.