The Future of Social Media and CRM multi-client research project

Competitive Futures is undertaking a study on the long-term impact of social media on customer relationship management, a view of potential scenarios of the field by the year 2022. Read our most recent white paper on the subject get a full project prospectus to see how your organization can be an exclusive sponsor of this work.

Social media and customer relationship management: THE TIPPING POINT IS JUST AROUND THE CORNER

Social media has radically changed the way people meet and interact. Huge crowds from all over the world gather into a handful of social networks where they connect, share, collaborate, and influence. Conversations are immediate, and ideas, emotions, and information can spread globally within minutes. This new landscape poses both great challenges and tremendous opportunities for businesses, organizations, and brands.

Two data points tell a powerful story about the shifting landscape of CRM:

• According to a Comscore report from June 2011, social media activity now accounts for 1 out of every 6 minutes spent online.
• Spending on digital advertising, by one forecast, will account for only 25% of total spending, with social media accounting for only 5% of spending by 2015.

If this forecast is accurate, then marketing practices and the majority of ad spend are out of sync with the way most customers prefer to be engaged - especially the customer of tomorrow. Buyers are more and more engaged with social media, yet CRM is not. The companies that embrace the totality of social CRM will have a competitive advantage over those who remain with outdated practices. The tremendous shift in consumer behavior shows that despite the recent hyperventilation by the media and the financial community, social media is much more than just hype.

Read and download the whole white paper using Scribd:

Competitive Futures White Paper: Social media and customer relationship management

Download the Social CRM 2022 project prospectus

SocialSide Your organization can be one of the exclusive sponsors of this multi-client research project on the future of social media and customer research management. The project will be limited to 25 sponsors, and insights from the study will not be released publicly for a full year after project completion. While many people are claiming expertise on the future of social media, here are the reasons Competitive Futures' project will produce value for our clientèle:

A SYSTEMS APPROACH: We’re looking at the future of customer relations in the broadest possible way including social media and other societal, technological and economic developments to show clients the broader context of these changes.
A TREND-DRIVEN, FUTURE SCENARIO FOCUS: The goal of the project is to provide a ten-year vantage of where CRM is going, its key uncertainties explored, resulting in multiple potential views of the future, based on the hard data. This helps our clients get beyond the conventional wisdom presented by the traditional business media.
PRIMARY RESEARCH: This project will not be off-the-shelf research repackaged from past work for other clients. All research and analysis undertaken will be fresh and designed around questions asked by our sponsor base.
INDEPENDENCE: Competitive Futures is not underwritten by any one industry, and thus our analysts have minimal bias for or against any players. Our primary concern is providing reliable future intelligence for our clientele.
COLLABORATION: Since no “best practices” for social media exist, you will be defining them along with your colleagues during this project. This will be accomplished by creating a collaborative environment in which sponsors can share perspectives, questions and epiphanies with their colleagues, both online and at our invitation-only live meetings.
PROPRIETARY WORK: Competitive Futures will produce no syndicated or derivative work based on this research for no less than 12 months after the final deliverables of the project. We intend this to be work to be an investment in competitive advantage for our clients.

Full Name (*)	Invalid Input
Title (*)	Invalid Input
Organization (*)	Invalid Input
Phone number (*)	Invalid Input
Email (*)	Invalid Input
Submit