2009: The Status Quo versus The Long Emergency
Again, stop whatever elese you were doing, like reading things I wrote about 2009, and read Jim Kunstler’s forecasts about 2009. The author of The Long Emergency is experiencing the unenviable task of seeing dire structural change ahead, change that won’t be mollified by new gadgets, and being right about its consequences.
Some highlights:
He’s not a fan of techno-solutions. (not unlike yours truly)
The various tech industries are full of MIT-certified, high-achiever Status Quo techno-triumphalists who are convinced that electric cars or diesel-flavored algae excreta will save suburbia, the three thousand mile Caesar salad, and the theme park vacation. The environmental movement, especially at the elite levels found in places like Aspen, is full of Harvard graduates who believe that all the drive-in espresso stations in America can be run on a combination of solar and wind power. I quarrel with these people incessantly. It seems especially tragic to me that some of the brightest people I meet are bent on mounting the tragic campaign to sustain the unsustainable in one way or another.
He sees Dow 4000:
A consensus in the blogoshpere says that the stock markets will rebound strongly during the first Obama months. This is possible just on the basis of pure “animal spirits,” but the Obama Bounce will occur against a background of continued dismal business and financial news. It will appear to defy that news. By May of 2009, the stock markets will resume crashing with the ultimate destination of a Dow 4000 before the end of the year.
He believes that you’ll actually need positive cash flow to make a business run (old-fashioned, but radical!):
We’ll turn around early in 2009 and discover that we are a much poorer nation than we thought because from now on credit will be extremely hard to get for anyone for anything. The businesses that survive will have to keep going on the basis of accounts receivable…Giant enterprises requiring giant loans to get from quarter to quarter will tend to not make it. Borrowing from the future will become a practical impossibility as past bad debts from previous borrowings continue to unwind, cease performing, and get written off.
Real change. Not new technologies for old philosophies. Nobody will save the day. We’ll need to make workable solutions for many different types of people.
And still - people will need things. Goods and services will be required, perhaps just different types.
Business development will need to be on its toes! Are you ready?
Commercial developers headed for bankruptcy, naturally asking for a bailout
The most important part of thinking about the future is systems thinking. In our Future Intelligence method, the first part of every project or exercise is to map out the system of any business, activity, or market. Thinking about the beer market? Don’t just stop at consumer tastes, think about packaging, trasnportation, distribution, leisure, sports, etc. That way, you think not just about one kind of change, but the relationships.
This financial crisis is one long lesson on the interconnected nature of all industry, governance, finance, and geopolitics. This is going to surprise you all, but now, since they are part of the whole system, the commercial developers are now asking for bailouts from the federal government.
Let us not consider the merits of such a proposal, but just marvel at how much all of these industries are interconnected. Every actor in the system requires certain behavior from the others in order to survive. When one actor changes (e.g. suddenly ballooning the amount of credit) all the others respond.
Subprime mortgages are now changing the dynamics of the construction of mini-malls around the world.
It’s a mess, but at the very least it’s interesting.
If retail and commercial development are melting down, what comes next?
Earthquake: General Electric no longer providing quarterly guidance
Amazing news that General Electric will no longer provide quarterly earnings guidance.
This is not just a decision by a public company to change its relationship to Wall Street, but a sign of a much bigger change in industry itself. It’s not just that people are going to take the longer view out of some appreciation of foresight or sudden development of wisdom, but out of respect for the massive changes currently facing global commerce.
Obama: Infrastructure the key to the future of competitiveness
President Elect Obama, along with America’s Mayors and governors say that massive infrastructure projects are the key to pulling us out of recession.
Incidentally, this was the subject of one of our first STEEP Reports around one year ago.
The whole set of ten STEEP Reports to be available soon…watch this space.
Bailouts make us ask: what is the future of the corporation?
Next up on the bailout list: car companies, cities, healthcare, schools. I guess nobody’s business model is
working very well, and now everybody needs money from the U.S. federal government, which of course is half a trillion in the red this year. Companies losing billions want loans from a government that’s losing billions.
I think that a lot of things are going to need a redesign in the next few years, to put it mildly.
Regardless, yesterday’s stars were the automotive CEOs who flew into to Washington DC to plead for the U.S. government to provide aid to its most important companies.
But wait, are they American companies? Chris Kelly at the Huffington Post provides an excellent bit of polemic, reminding us that Chrysler is actually owned by a $60 billion hedge fund called Cerberus Capital which owns, in addition to Chrysler:
A Japanese bank called Aozora
A Japanese real estate company called Showa Jisho
A Japanese golf course company called Kokusai Kogyo
An Israeli bank called Bank Leumi
A German bank called Handel und Kredit Bankhaus
A reinsurance company called Scottish Re, with headquarters in Bermuda
A British TV rental chain called Boxclever…etc.
This is a great point - we’ve spent decades making global capital so fungible, so fluid that it readily cros
s borders, ignores nationality, changes hands without making news. So can a corporation possibly be a national entity for which a certain government (and its taxpayers!) might claim responsibility?
If Chrysler isn’t a potent enough example, how about Citibank, which is getting “trouble asset relief” from the U.S. Treasury but is now is owned to an even greater extent by Saudi princes?
This begs HUGE questions. What is a corporation? To whom does it belong? What is the relationship between a corporation and the nation-states of the world?
If you’re in business today, and plan on staying in business through 2009 and beyond, these aren’t just philosophical discussions. This is your future. Give it some thought.
City economies now collapsing: OK, let’s take a breath
You know, we spend our time on the long-term future here, but it seems like everybody needs to pay attention to the next few weeks.
Today, several American mayors went on record saying their finances are in shambles, and now THEY need a bailout too.
Did the bailout plan really take none of these repercussions into account? Can we maybe stop and do a little scenario planning about what the next two months could look like before acting with $700 billion in our pockets?
Note to the Treasury Dept: we’re only one block away.
“Nobody could see it coming,” schadenfreude edition
One of the most outrageous things I heard about this current financial crisis was that “Nobody could see it coming.” Early warning was written all over this systemic collapse - and people actively made fun of this view.
Watch this video of economist Peter Schiff and the ridicule he must endure for accurately predicting the systemic weaknesses in the economy.
Think about this kind of dynamic the next time you need to spread news of a systemic disruption in your organization.
Bretton Woods, part two: how will it shape the future of finance?
Interesting piece by Gideon Rachman in today’s Financial Times regarding the upcoming meeting of the G20,
dubbed Bretton Woods 2. Given the shambles of world finance, established and emerging economies are given a chance to sort of remake the world financial system.
Rachtman makes a good point that in 1944, the destruction of the world let us start with a clean slate. This time, we seem much less willing to upset the established order. Really, bankers aren’t even willing to give up their bonuses in the face of disaster, so completely overturning the power structure seems unlikely.
It seems that a whole host of institutions are going to receive makeovers. Will they be superficial or substantive?
Business Week: The long-term future is the last refuge of a wrecked economy
For sometime I have been saying that we’re on the cusp of a wave of interest in the long-term future that is not driven by economic bubble or apocalypse per se. The normal cycle is that people are interested in the future when we’re inventing new technologies and profiting, or when we think we’re going to nuke each other. This time, perhaps for the first time, we’ve got a mix of both: technologies will likely be influential, the economy’s a mess, the world is largely peaceful, the climate is changing, etc. People are finally interested in the future not as a gimmick, but as the only way to wise management of public institutions.
Pretty cool.
The most recent edition of Business Week has a great example of this emerging mindset. Michael Porter, the intellectual godfather of competitive analysis, has written an article that is desperately needed today: “Why America Needs an Economic Strategy.”
You should read this in its entirety, but to sum up, Porter says that America has a lot of valuable assets, and no plan whatsoever for long-term prosperity. The United States has a great science and technology engine, the best technology transfer in the world, and a still-vibrant culture of entrepreneurialism. However, we are hobbled by our lacking social net, a mess of a public health system, decaying infrastructure, and creeping neo-mercantilism in the form of giant corporations that distort markets. The only way out is to think long-term, from small businesses up to national policy makers.
We couldn’t agree more! Too bad the economy had to be smashed into flints before we could notice it, but better late than never.
Sarkozy warns bankers of their “moral pact” with the nation
It seems that other countries are seeing the risk in allowing national bailouts to be used, not for unfreezing credit markets, but for high-stakes mergers, dividends, bonuses, and other business-as-usual activities.
Yesterday, French president Nicolas Sarkozy called the nations bankers in a room and essentially started screaming warnings not to do likewise. Actually, quite amusingly clear, forceful language from a head of state.
Highlights:
“Bankers have signed a moral pact with the nation.”
“[To the media] When you see something that looks wrong…SAY SO!”
It’s interesting how much of the future of business seems to ride on our reactions to this crisis. In addition to trend analysis, we constantly recommend actor analysis, the examination of the motivation and decision making processes of major players in any industry or system.
France appears to be reacting to the meltdowns in other parts of the world economy and sticking with a slightly slower, much more disciplined interaction between the state and private industry. And their head of state is making this a moral argument, a sacred trust between individuals and institutions.
What about other countries? We’ll be watching.


